Ten emerging fashion designers have been chosen to compete for a $2500 grand prize. Each designer has been given a case of vitaminwater (VW) in a specific flavor, a vw branded sketchpad, and a box of colored pencils that correspond with all of the different flavors offered. Each designer will showcase three of the top looks from their current collection, as well as two custom pieces inspired by a specific VW flavor that they will be judged upon. The competition will take place at the event itself when the custom pieces walk down the runway to be judged by a panel of six fashion experts and one Coca-Cola executive.